The visual identity for Bake Today plays with playful typography, giving the wordmark a fun, approachable feel that mirrors the lighthearted experience of making and enjoying pancakes. The color palette is warm and inviting, with tones inspired by rich syrups, and fresh toppings, creating a sense of comfort and indulgence.

To add a distinct visual mark, I have incorporated layering and oval shapes throughout the branding. These elements mimic the shape and layers of stacked pancakes, giving the design both depth and character. The subtle use of these shapes across the packaging and digital assets helps build a unique, recognisable look.

This identity blends playful visuals with clear functionality, ensuring that Bake Today stands out both on the shelf and online.