ESTATE is an Indian tea brand known for its commitment to sustainability and organic farming practices. The brand stands out with its signature feature: the distinctive aromas found in its flavorful teas. The project involved creating a brand identity that reflects its values and uniqueness.

With a color palette inspired by earthy tones, the brand reflects its connection to nature and its focus on sustainability. Through its unique blend of aroma, flavor, and sustainability, it aims to offer tea enthusiasts an enriching and memorable experience with every sip. A custom font was developed for the brand name in both English and Hindi, symbolizing its connection to its roots and its dedication to serving its diverse customer base. Embracing sustainable practices, the product range is packaged in materials that are environmentally friendly and feature block-printed patterns. Originating from the traditional block-printing techniques of Rajasthan, India, these patterns are chosen to correspond with the unique flavors of the teas.

Additionally, the ESTATE logo becomes a VR code that presents all product info on a digital interface thereby reducing printing costs drastically.